Drink Natural Tea While Changing The World of Tea
We do not compromise on quality. Only completely natural tea is acceptable. Why? Because we know that natural tea benefits the environment and a healthy environment benefits our health.
Over the years though, a number of issues made us to compromise:
1. Tea packaging
We thought that the best teas in plain, uninviting packaging would be enough. We tried this for many years, without much success. An average tea in a beautiful packaging sells better than the other way around. This is why we chose a new concept of perfect: Best tea, best packaging, best service.
Teazaar's future solution: All biodegradable packaging and ink. This can be wooden and porcelain packaging too.
Tea drinkers often do not see the difference between a marketing story and a real dream. I always thought that when you have the best teas and tell people your dream, they will come to you. We found that people don't find you when you don't spend time and money on positioning your story.
Teazaar's sustainable solution: 1. Provide transparency: Anyone is welcome to visit the tea farms and meet the tea masters. 2. Time: We understand that it needs time for tea drinkers to trust the Teazaar vision and believe that it's not 'just another marketing story'.
3. Sustainable shipping
We have been researching sail boats; one time per year shipments with local pickup points, pre-orders before the harvest and much more. But, in order to accomplish all this, huge investments are required. This will only be possible when a major part of tea drinkers decide to drink only natural tea.
Teazaar's solution: Time (Wait). I can see that the world is changing in the right direction. Boats, planes, drones, one day will be able to go around the world with only the use of wind and solar power. Now wouldn't that be something!
4. The use of machines to process tea
It would be great if the tea we drink comes from millions of small tea farms, where all tea is picked by hand and processed manually but then a debate is necessary about what really hand-processed is. These days there are always some small machines involved, still only producing some hundreds of kilos per year. When we focus on this, the prices of tea will be so high, that tea simply cannot be drunk by everyone.
Teazaar's solution: First focus on completely natural tea. We focus on great quality and note down with every tea if they are machine produced. When they use only machines, we ask them to hand-process a small batch per year, in order not to lose this this amazing skill.
5. No direct access to tea farms
Unfortunately, when everyone can find the tea farms, other companies will contact them to buy tea from them directly. Moreover, they ask them to produce bigger quantities with lower costs. They can make a profit, use the Teazaar good name, but all the Teazaar work is done for nothing. These tea farmers lose their trust, because they think the Teazaar team introduced these companies to them.
Teazaar's solution. Only be partly transparent: Other companies have no access to Teazaar tea farms, cannot contact them unless they are devoted to natural tea.
6. Selling to tea shops only
Unfortunately, not many businesses are willing to convince tea drinkers to drink only natural tea, they are not willing to help the environment. This is because most tea drinkers don't normally ask for natural teas and therefore most tea business can't easily sell them. Teazaar can do this, because we don't care about short time profit, we focus on a sustainable solution. This is the reason why we decided to take this first step, we will tell the story of natural tea and sell to end-users directly. Once people are aware of where the tea is from, tea drinkers will start asking local businesses about natural tea. At that tat, everyone benefits, especially the environment.
Please send me an email through the contact page if you'd like to discuss these compromises or in case I forgot one.